We're surrounded by plans, data, and analyses, all designed to help us achieve our goals. But how often do we get so caught up in the tactics—the “what”—that we lose sight of the “why”? We chase the latest hacks and follow pre-packaged blueprints, hoping for a hockey-stick growth curve, yet often neglect the underlying human behaviors and system dynamics that truly drive outcomes.
Real, sustainable growth doesn’t come from a simple formula. It stems from elemental insights—those moments of clarity when you finally understand what motivates your customers and how to build lasting trust. But when the answers aren’t in the data you already have, you can find yourself just chasing shadows. This is where a learning agenda comes in. It’s a powerful framework that shifts our focus from simply reacting to data to proactively creating knowledge.
In this episode, I’ll guide you through the process of building a learning agenda to transform your data from mere numbers into actionable intelligence. It’s about asking the right questions to uncover the insights that lead to thoughtful, meaningful, and impactful action.
In this episode, I explore:
The common trap of focusing on tactical “hacks” and metrics instead of understanding the fundamental “why” behind customer behavior.
What a learning agenda is and how it provides a structured, proactive framework for intentional growth.
An analogy of an explorer’s map to explain how a learning agenda helps you navigate uncharted territory in your business.
The four key elements of an effective learning agenda: Strategic Questions, Evidence & Experiments, Insight Activation, and Coordination & Accountability.
Five actionable steps you can take to implement a learning agenda in your own work and up your impact.














