In this engaging episode of the Do Good by Doing Better podcast, we delve into the fascinating world of consumer sentiment and its profound impact on brand success.
I lay out a roadmap for you to follow as we explore the practical tools and strategies businesses use to gather consumer feedback, and highlight the critical connection between brand experiences and customer lifetime value (CLV).
Through real-world examples, including Target's transformation through innovative design, and an explanation of the use of Net Promoter Scores (NPS), you’ll discover how understanding consumer sentiment can lead to increased customer loyalty, higher sales, and improved overall brand performance.
Whether you're a business leader, marketer, or just curious about the interplay between how consumers feel and business results, this episode offers valuable insights to help you put the human element back into your business strategies.
Bonus Content for Paid Subscribers
I’ve curated a short list of resources that you may find useful in your journey to better measure the value of brand experiences:
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